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What brings people into the soccer stadium? (part 2)

The case of Portugal from a marketing perspective

This is the nineteenth number in the series of Sport Policy & Management Reports (SPM). Portugal has a huge tradition of soccer, not only in the competitive and organisational level,…

What brings people into the soccer stadium? (part 1)

The case of Belgium from a marketing perspective

This is the eighteenth number in the series of Sport Policy & Management Reports (SPM). The soccer industry is almost inseparable from the spectators that fill the stadium with colourful…