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Operational excellence and transformative leadership

In the fitness and physical activity sector

The landscape and ecosystem of the fitness and physical activity sector has changed dramatically in recent years and the COVID-19 crisis, with the resulting lockdowns in 2020 and 2021, has…

Horizon 2030

The future of the health and fitness sector

In the decade that just has come to an end, the European fitness market (based on EuropeActive & Deloitte data) has seen tremendous growth. The total number of members active…

De fitnessbranche in beeld

De fitnesssector encyclopedie

De fitnessbranche in Nederland, maar ook in andere delen van de wereld, was ooit een zwarte doos, in het Engels, een black box. Er was weinig feitelijke informatie voorhanden en…

European health & fitness market

Report 2017

In the fourth edition, the 2017 EuropeActive European Health & Fitness Market Report presents an analysis of the European health and fitness industry to date. The report presents current information on…

Europeactive's growing the fitness sector through innovation

For fitness club owners and managers

The European health and fitness sector consists of approximately 48.000 facilities, 50 million members and 400.000 employees. The European market is valued at almost 30 billion euro and is therefore…

The future of health & fitness

A plan for getting Europe active by 2025

This book is a collection of contributions bij 13 experts from 7 European countries on the scientific evidence around the medical, psychological and economic benefits of physical activity, exercise and…

European health & fitness market

Report as of 31.12.2013

In its 2014 edition, the EuropeActive European market report presents a comprehensive analysis of the health and fitness industry in Europe. The report contains the most current and sound information…