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Evaluation of mass media campaigns for physical activity

Mass media campaigns are an important first step in raising awareness about physical activity and health in the general community. The US Surgeon General in 1996 released a report outlining…

Testing a hierarchy-of-effects model

Pathways from awareness to outcomes in the verb-tm campaign 2002-2003

Background: The McGuire hierarchy-of-effects (HOE) model, used extensively in mass-media interventions to describe the mechanisms for understanding effects, has not been tested in physical activity campaigns. Design: Data collected at…