ParticipACTION
A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours
In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks…
ParticipACTION
Baseline assessment of the capacity available to the 'New ParticipACTION', a qualitative study of Canadian organizations
Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational capacity to…
ParticipACTION
Baseline assessment of the 'new ParticipACTION', a quantitative survey of Canadian organizational awareness and capacity
ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of…