What brings people into the soccer stadium? (part 1)

The case of Belgium from a marketing perspective

• Auteurs: Mariana de Carvalho , Jeroen Scheerder , Filip Boen , José Pedro Sarmento
• Type: rapport
• Taal: Nederlands
• Jaar: 2013
• Uitgever: KU Leuven, Policy in Sports and Physical Activity Research Group
• Plaats van uitgave: Leuven
• Collatie: 82 p. bijl. fig. ill. tab. Met lit. opg.

Samenvatting

This is the eighteenth number in the series of Sport Policy & Management Reports (SPM). The soccer industry is almost inseparable from the spectators that fill the stadium with colourful shirts, chants, and Mexican waves. Still, while some countries across Europe have big stadiums full of spectators during the soccer games, others have to deal with the empty seats, as well as with small stadiums with poor conditions. The aim of this report is to analyse the factors influencing live attendance at soccer games in Belgium. An online survey collected data from 5,015 respondents. Marketing implications for the total sample and for different segments, e.g., fans and non-fans, or men and women, are discussed. For an overview of the available BMS-reports see www.faber.kuleuven/bms.

Literatuurverwijzing: Carvalho, M. de, Scheerder, J., Boen, F., & Sarmento, J.P. (2013). What brings people into the soccer stadium? (part 1): the case of Belgium from a marketing perspective. Leuven: KU Leuven, Policy in Sports and Physical Activity Research Group.

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